"Erin has a passion for what she does and is not just some mallrat with a camera"

Amanda put this very well in the comments of Calivintage's introduction to Modcloth:

I never really understood what blogging is all about (even now), despite faithfully reading through Modcloth’s every day. And I especially didn’t know that it could be a full time, PAYING, job (?!?!). What does it mean to get “sponsorships” and how do you make money by blogging about fashion???